Socios.com Replaces Pirelli As Front-Jersey Sponsor Of Serie A Champions Inter Milan
The reigning Serie A champions of Inter Milan have announced a new front-jersey sponsorship deal with Socios.com, an online fan voting platform that enables soccer fans to have a say in some of their favorite club’s decisions.
The sponsorship deal with Socios.com, which according to Repubblica will inject $24 million per season in Inter’s finances, is the third-largest across the 20 Serie A clubs.
Milan-based tyre manufacturer Pirelli, which has been Inter’s iconic front-jersey sponsor for 26 consecutive years, will cease to feature on the Nerazzurri shirt starting in the 2021/22 Serie A season.
With $INTER official fan tokens, Nerazzurri fans from all over the world will be able to cast their votes on polls that relate to club-specific matters, like the design of the new team bus or the look of next year’s home and away kits.
On the Socios.com platform, fans can also engage in games and quizzes, trade fan tokens or keep them to accumulate loyalty points that could eventually convert into rewards that range from VIP access during Inter’s home games to signed merchandise and one-on-one encounters with Inter’s professional soccer players.