Playtech has announced plans to expand its US presence into Michigan, Indiana and Pennsylvania, having signed a strategic agreement with Parx Casino operator Greenwood Racing.
Playtech had previously entered the US market through deals with Bet365 and MGM and Entain joint venture BetMGM in New Jersey, but this will be the first foray out of the Garden State for the technology giant’s US arm.
Greenwood – which operates the largest casino in Pennsylvania, as well as online sports betting and casino in Pennsylvania, online casino and retail sports betting in New Jersey and retail sports betting in Michigan – currently uses GAN for its igaming platform. However, the deal will see it migrate to Playtech’s product.
In addition, Greenwood Racing will launch a new igaming product in Michigan, where Playtech has already received a platform licence, as well as Indiana, where the Parx brand had already announced plans to launch.
“This strategic partnership with the Greenwood companies represents a major milestone for Playtech and I’m excited to work with them to help achieve their growth plans in the coming years,” Playtech chief executive Mor Weizer said. “The US is a highly strategic market and this multi-state, multi-product agreement highlights the demand for the full breadth of our product offering.
“This is the next step for Playtech in the US and we are delighted to work with the Greenwood companies to capture this exciting long-term opportunity.”